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Apr 20, 2016

So what exactly is a Superhouse?

written by Jack Stanton

It’s where you go when you’re looking for a truly bespoke property. We sat down with Magnus Ström, founder of Superhouse, to discover how superyachts have inspired the Superhouse vision of luxury housing.

Normality isn’t for everyone.

This makes buying a home through normal methods a fruitless endeavour for many seeking a new property – because ‘normal’ is exactly what they’re not looking for. They’re looking for new. They’re looking for bespoke.

Compromise isn’t for everyone, either.

They say you know whether a property is right for you within minutes – even seconds – of walking through the front door. But what if that feeling of knowing never comes? You shouldn’t have to settle. Compromise is the catalyst for discontent.

So forget about normal homes and compromising. In fact, forget about homes that already exist.

Together we’ll create a vision of your dream home – even if it doesn’t exist anywhere in the world. Yet.

Superhouse will make that vision a reality.

Superhouse Day house Pool

A reflection of your imagination

“Ambition, and how we respond to it, is what defines us,” says Superhouse founder Magnus Ström.

Inspiration for the Superhouse concept came partly from the stunning superyachts designed by Dubois Naval Architects.  Magnus Ström used to work in the offices next to DNA, and became friendly with Ed Dubois – sailing with him on his own boat and learning about his designs.  Ström now intends to apply the same kind of ethos, scale, quality and ambition that goes into a Superyacht build, to luxury housing.

“It’s not just about a design for a home,” he says. “We are ultimately creating a design which is a reflection of the client’s lifestyle. We don’t just provide the architecture; we provide the thought and process behind all the complimentary elements that go into delivering a completely unique Superhouse.”

So – to answer the title of this article – a Superhouse is a bespoke luxury home designed entirely around the ambition and lifestyle of the client. Whether it’s a villa on a private beach in the Caribbean, a city pad in Manhattan, a horse ranch in Argentina, or a retreat in the English countryside – each dream home will be entirely unique.

“Do you want to drive your speedboat into its own self-hoisting garage?” Ström asks. “Do you want to rotate your house to follow the sun throughout the day? There is no limit to what Superhouse can be or do.”

This isn’t a brand built on solely on quirks and the extraordinary though. The goal of each Superhouse project is to create “luxury through simplicity”. As Ström says, creating something special can also be about architectural constraint.

Superhouse Gallery

A limited edition

Speaking of architectural constraint, Superhouse has limited its run of bespoke homes to just 30. Each of the homes will have its own number discretely engraved into the façade, to emphasise its uniqueness. “Superhouses are envisaged like a limited edition series of art or watches,” says Ström.

Depending on the location, local permissions, and the brief, the design process is expected to take in the region of three to six months. In terms of the design, the creativity starts with you – as it’s your intention to build a house. Superhouse then works with you to develop a brief, so they have a full understanding of your requirements and how you live. When they have all this, the design process begins.

You needn’t be worried about the time-consuming task of building a bespoke home when you choose Superhouse – you can be as involved (or not) in the design-and-build process as you wish.

“We understand the pressures of time and commitment that our clients will be under,” Ström emphasises. “As such, we take care of everything – from dealing with consultants to hiring specialist engineers for each aspect of a specific project.

“One of the strengths of the Superhouse concept is that, by having us take care of everything, the client only has one point of contact. They’re never overwhelmed by a mountain of decisions.”

A piece of art

Ström’s Scandinavian roots are evident in the design aesthetic of Superhouse. The brand describes itself as “form and function in sublime harmony” which “cannot be defined by typical standards”, created though an impeccable balance of elements, architecture, design, materials and lighting.

Wood and concrete feature a lot in Ström’s designs; natural materials that weather naturally, age gracefully, and require little or no maintenance.  However, materials that can be sourced locally to the project will be utilised wherever possible, to ensure the house ‘sits’ harmoniously in its landscape. Ultimately, it all comes together to create a sense of home that’s out of this world.

“What’s most important is the feeling of being and living,” Ström says. “When you have a busy life and a hectic schedule, coming home is something that’s very special – you can completely relax. We’re creating the sense of home, tailored only for you and your family, presented in a unique, artistic way.

“Your Superhouse will be what you want it to be.  When we respond successfully to your desires and complete a design successfully, the house is then a piece of art.”